Product
EVERYTHINGA MARKETINGDEPARTMENT DOES.
Strategy, creative, organic, influencer, campaigns and optimisation — in one place, on 8 platforms.
Strategy
It writes the plan before it spends a euro.
Positioning, competitors, audience and a budget split with a reason behind each line.
- Positioning and messaging
- Competitor and category analysis
- Audience research and ICP sizing
- Channel mix, with a reason per channel
Proposed channel mix
- Meta 38%
- Google 24%
- TikTok 22%
- LinkedIn 16%
Illustrative · €12,000 a month
Ad creative
Every format, on brief, editable.
One idea laid out again for each placement, then opened up so you can change it.
- Ad creative in every ratio — 1:1, 4:5, 9:16, 16:9
- Static and video, built per placement
- Editable in the studio: text, layout, colour, variants
- Variants generated from the winning angle
Organic & email
A week of content, queued.
Social, short-form, blog and email on one calendar, published on schedule.
- Social posts across every connected account
- Short-form video with hooks, cuts and captions
- Blog and SEO pages that rank
- Newsletters and lifecycle email flows
This week
11 posts · 4 platforms · illustrative
Influencer
Found, briefed, negotiated, tracked.
It identifies itself as Ayer in the first message, and never goes over your ceiling.
- Discovery by audience overlap, not follower count
- Bought-engagement screening before you pay
- Outreach written and sent in your voice
- Negotiation up to a ceiling you set
Outreach
- @mara.builds184KBooked · €1,200
- @tomcooks92KNegotiating
- @studio.lena311KOutreach sent
Illustrative
Campaigns
Launched in your own ad accounts.
Real ad sets, real budgets, real delivery — and every action written to a ledger you can undo.
- Meta, TikTok, Google, LinkedIn, YouTube, Pinterest, Reddit, Snap
- Structure, audiences, placements and bids
- Budgets and naming conventions
- A/B tests set up, run and read for you
Optimisation
It keeps working after launch.
Reads results continuously and moves budget between channels every six hours.
- Reads placement-level results continuously
- Cuts what loses, scales what wins
- Rewrites the next variant from what worked
- Moves budget between channels every six hours
Cost per result
Modelled, not measured
What runs where.
Three of the eight platforms have no organic surface Ayer can publish to, so those rows are empty rather than generous.
| Format | METAPaid + organic | TIKTOKPaid + organic | GOOGLEPaid only | LINKEDINPaid + organic | YOUTUBEPaid + organic | PINTERESTPaid + organic | REDDITPaid only | SNAPPaid only |
|---|---|---|---|---|---|---|---|---|
| Static 1:1 | Included | Not included | Included | Included | Not included | Included | Included | Not included |
| Static 4:5 | Included | Not included | Included | Not included | Not included | Included | Not included | Not included |
| Static 9:16 | Included | Included | Not included | Not included | Not included | Included | Not included | Included |
| Static 16:9 | Included | Not included | Included | Included | Included | Not included | Included | Not included |
| Video 9:16 | Included | Included | Included | Included | Included | Included | Included | Included |
| Video 1:1 | Included | Not included | Included | Included | Not included | Included | Included | Not included |
| Video 16:9 | Included | Not included | Included | Included | Included | Not included | Included | Not included |
| Carousel | Included | Included | Included | Not included | Not included | Included | Included | Not included |
| Story | Included | Not included | Not included | Not included | Not included | Not included | Not included | Included |
| Organic post | Included | Included | Not included | Included | Included | Included | Not included | Not included |
| Organic short | Included | Included | Not included | Not included | Included | Included | Not included | Not included |
| Influencer brief | Included | Included | Not included | Included | Included | Included | Not included | Not included |
FAQ
Questions.
Will the work actually be any good?
Judge it before you pay. Every creative on this site is composed in your browser by the same layout system that will make your ads. It is very good at the work that is craft and volume: forty on-brand variants in every ratio, one hook tested eight ways, the newsletter that actually goes out on Tuesday. It is not going to invent your once-a-decade idea. Most marketing is not that idea, and the work that fills the other fifty-one weeks is exactly what gets skipped when there is nobody to do it.
Where does my data live, and do you train on it?
Your workspace, your creative and your connected-account data are stored and processed in the EU. Model inference runs under a zero-retention agreement, so nothing you connect is used as training data, ours or anybody else’s. Delete a workspace and its data goes with it. SOC 2 Type II is in progress, not finished, and we will send you the current letter if you ask.
Do I still need a marketer?
If you have one, they stop making ads by hand and start deciding things. If you don’t, you can run without one. What Ayer does not replace is taste, and a decision about what the company actually is. Someone has to read the strategy and say yes. On Autopilot that is a weekly report and about twenty minutes.
Early access
MARKETING
THAT RUNS
ITSELF.
Connect the accounts, write one brief, and pick how much it is allowed to do on its own.
No card, no sales sequence. One inbox, and a reply inside a working day.