Pricing
A MARKETING TEAMAT A SOFTWARE PRICE.
Every plan runs on AI credits. Start where you are and add more the moment you need them — no new contract, no sales call.
Plans
Launch
Start growing with AI.
€39 /mo
Billed monthly · cancel any time
1 brand · 1 user
1,000 AI credits / mo
≈50 creatives a month
What you get
- Strategy, brand brain and competitor research
- Ad creative, organic, email and influencer
- Campaign creation, SEO and GEO
- Client workspaces
- Team permissions
- Client approvals
Grow
Most popularYour AI marketing team.
€99 /mo
Billed monthly · cancel any time
3 brands · 5 users
≈200 creatives a month
What you get
- Everything in Launch
- Continuous optimisation, in full
- Autopilot and agents, in full
- Team roles and permissions
- Client workspaces
- Client approvals
Agency
AI marketing across every client.
€299 /mo
Billed monthly · cancel any time
Unlimited brands · 15 users
≈750 creatives a month
What you get
- Everything in Grow
- Client workspaces, one per account
- Client-facing approvals
Enterprise
For groups that need control and a named partner.
Custom
Quoted, not listed
Unlimited brands · Unlimited users
Custom credit volume
Creatives scale with your credits
What you get
- Everything in Agency
- Unlimited brands and users
- Custom credit volume and rates
- SSO and SAML
- Named onboarding and a security review
- DPA and custom terms
Not sure which plan fits? Find your plan in under a minute.
EVERY LINE,SIDE BY SIDE.
Every plan runs all 8 platforms, in every ratio, at every autonomy level — paid everywhere, and organic on the 5 that have a surface to publish to. What changes further down is volume, brands, seats and the agency machinery.
| Capability | Launch€39 / mo | Grow€99 / mo | Agency€299 / mo | EnterpriseTalk to us |
|---|---|---|---|---|
| The plan | ||||
| Positioning | Start growing with AI | Your AI marketing team | AI marketing across every client | For groups that need control and a named partner |
| Brands | 1 | 3 | Unlimited | Unlimited |
| Users | 1 | 5 | 15 | Unlimited |
| AI credits | 1,000 | 4,000 | 15,000 | Custom |
| Creatives a month | ≈50 creatives | ≈200 creatives | ≈750 creatives | Custom volume |
| What it does | ||||
| Strategy + brand brain | Included | Included | Included | Included |
| Competitor research | Included | Included | Included | Included |
| Ad creative | Included | Included | Included | Included |
| Organic content | Included | Included | Included | Included |
| Email marketing | Included | Included | Included | Included |
| Influencer | Included | Included | Included | Included |
| Campaign creation | Included | Included | Included | Included |
| Continuous optimisation | Limited | Included | Included | Included |
| SEO + GEO | Included | Included | Included | Included |
| Autopilot and agents | Limited | Included | Included | Included |
| Teams and clients | ||||
| Team permissions | Not included | Included | Included | Included |
| Client workspaces | Not included | Not included | Included | Included |
| Client approvals | Not included | Not included | Included | Included |
| Credits | ||||
| Top up credits any time | Included | Included | Included | Included |
What’s in Launch
€39 / mo · ≈50 creatives / mo
The plan
- PositioningStart growing with AI
- Brands1
- Users1
- AI credits1,000
- Creatives a month≈50 creatives
What it does
- Strategy + brand brain
- Competitor research
- Ad creative
- Organic content
- Email marketing
- Influencer
- Campaign creation
- Continuous optimisationLimited
- SEO + GEO
- Autopilot and agentsLimited
Credits
- Top up credits any time
Not in Launch
Team permissions · Client workspaces · Client approvals
What’s in Grow
€99 / mo · ≈200 creatives / mo
The plan
- PositioningYour AI marketing team
- Brands3
- Users5
- AI credits4,000
- Creatives a month≈200 creatives
What it does
- Strategy + brand brain
- Competitor research
- Ad creative
- Organic content
- Email marketing
- Influencer
- Campaign creation
- Continuous optimisation
- SEO + GEO
- Autopilot and agents
Teams and clients
- Team permissions
Credits
- Top up credits any time
Not in Grow
Client workspaces · Client approvals
What’s in Agency
€299 / mo · ≈750 creatives / mo
The plan
- PositioningAI marketing across every client
- BrandsUnlimited
- Users15
- AI credits15,000
- Creatives a month≈750 creatives
What it does
- Strategy + brand brain
- Competitor research
- Ad creative
- Organic content
- Email marketing
- Influencer
- Campaign creation
- Continuous optimisation
- SEO + GEO
- Autopilot and agents
Teams and clients
- Team permissions
- Client workspaces
- Client approvals
Credits
- Top up credits any time
What’s in Enterprise
Talk to us · Custom volume
The plan
- PositioningFor groups that need control and a named partner
- BrandsUnlimited
- UsersUnlimited
- AI creditsCustom
- Creatives a monthCustom volume
What it does
- Strategy + brand brain
- Competitor research
- Ad creative
- Organic content
- Email marketing
- Influencer
- Campaign creation
- Continuous optimisation
- SEO + GEO
- Autopilot and agents
Teams and clients
- Team permissions
- Client workspaces
- Client approvals
Credits
- Top up credits any time
On every plan
The tiers change volume. They never change what it can do.
Solo runs the same engine as Agency. What you pay more for is brands, seats and output — never a capability, and never permission to take your hands off the wheel.
- 8ad platforms, paid
- 5of them organic too
- 4ratios from one idea
- 3autonomy levels
- 6Hbudget reallocation
- 0%of your ad spend
Ayer never touches, marks up or takes a percentage of your media budget. You pay Meta, TikTok, Google and the rest directly, on your own card, in your own accounts. Leave and the campaigns keep running, because they were never ours.
THE OTHER WAYTO BUY THIS.
The team you would otherwise hire
Total €24,500 / mo
Ayer from €39 / mo
Median Amsterdam salaries, fully loaded. Your media budget is separate and stays yours.
One line in your software budget instead of five in your payroll. The comparison is the cost of the same work, not a promise about what it earns.
Illustrative. Salaries vary by market, and nobody hires exactly five people.
Details
The small print.
How long does it take to get going?
Connect the accounts and you have a strategy and a first batch of creative the same day. A founder is usually live on paid within an afternoon. An agency moving several clients across takes about a week, and most of that week is brand kits and permissions, which we do with you.
What if I want to cancel?
Cancel in Settings and billing stops at the end of that month — no notice period on any listed plan, and Enterprise runs on whatever terms you signed. Nothing is held hostage: your campaigns keep running in your own ad accounts because they were always yours, and you can export every asset, brief and report after you go. There is no retention call.
What you pay for
The software, and the work it does. Strategy, creative, organic content, influencer outreach, campaign management and optimisation, for as many campaigns as you want to run. The limits on a plan are brands, seats and output volume. Nothing is metered per campaign or per launch.
Currency and VAT
Euro, excluding VAT. Billed monthly, with no minimum term, no media minimum and no set-up fee.
How seats count
A seat is a person who can log in and change something. View-only access is free and unlimited on every plan, so a co-founder, an accountant or a client can watch without costing you a seat.
What one creative is
One finished asset in one ratio. A single idea built as a 1:1, a 4:5, a 9:16 and a 16:9 counts as four. Text-only variants of the same layout do not count at all.
Changing plan
Upgrade whenever you like and the difference is charged pro rata, effective immediately. Downgrade and it takes effect at the start of your next month, with nothing lost in between.
Getting your data out
Everything is exportable at any time: assets in editable layers, briefs and strategies as documents, performance as CSV. Your campaigns live in your own ad accounts, so they are yours whether or not you stay.
Early access
MARKETING
THAT RUNS
ITSELF.
Connect the accounts, write one brief, and pick how much it is allowed to do on its own.
No card, no sales sequence. One inbox, and a reply inside a working day.