Blog
WHAT AI CHANGESABOUT THE WORK.
Notes on the parts of marketing that are judgement, the parts that are throughput, and what happens to a team when the second half stops costing a week.
Posts
The agency retainer is a staffing bill
Most of what a growing brand pays an agency for is not judgement. It is hours — and hours are the one input software actually replaces.
ReadOne idea, four ratios
A creative brief does not end at the idea. It ends when the idea exists in every shape the platforms will actually serve — and that is where most in-house teams run out of week.
ReadWhat autonomy actually means
Three levels, one product. The difference is not what Ayer can do — it is who presses the button, and how much of your week that costs.
Read
Ayer is pre-launch, and so is this blog: the three posts above are written as placeholders for the ones that will replace them. They argue positions the rest of the site takes rather than reporting results that do not exist yet.
Early access
MARKETING
THAT RUNS
ITSELF.
Connect the accounts, write one brief, and pick how much it is allowed to do on its own.
No card, no sales sequence. One inbox, and a reply inside a working day.