Ayer

For agencies

FORTY ACCOUNTS.THE SAME TEAM.

One workspace per client, one dashboard across all of them, and your name on everything that leaves the building. Ayer writes the strategy, makes the creative and runs the paid campaigns.

ONE LOGIN.EVERY CLIENT.

Stop opening fourteen browser profiles on a Monday. Every account, every campaign and every euro on one screen, with a way in to each one.

Client accounts, sorted by spend month to date. All figures simulated.
ClientWorkspaceSpend MTD RevenueROASStatusOwner
Pace AthleticRetainer€21,900€96,3604.4xActiveA. Morgan

Pace Athletic · by channel

Meta
€9,400 · 4.9x
TikTok
€6,100 · 4.1x
Google
€5,200 · 4.6x
LinkedIn
€1,200 · 2.8x
Tonal AudioRetainer€14,380€54,6443.8xActiveR. Okoye
Northbound CoffeeRetainer€8,240€25,5443.1xActiveA. Morgan
Halcyon SkincareProject€6,110€16,4972.7xActiveL. Bakker
Marbury HomeRetainer€5,480€17,5363.2xActiveR. Okoye
Fielder & CoProject€3,950€8,6902.2xNeeds attentionL. Bakker
Juno DentalRetainer€2,700€9,1803.4xActiveS. Ferreira
Studio VeroOnboarding€0€0—OnboardingS. Ferreira

Simulated data · not a customer account

What the agency layer gives you, and what it replaces.
What you getWhat it replaces
Cross-client dashboardThe Monday spreadsheet
One workspace per clientFourteen browser profiles
Per-client brand kitsThe brand guidelines PDF nobody opens
Bulk campaign operationsAn afternoon of tab-switching
White-label reportsYour junior’s Thursday
Approval queuesThe WhatsApp group

IT WON’T MIXYOUR CLIENTS UP.

Colours, fonts, logo, tone of voice and the legal line, stored per client and loaded before anything is made.

New roast

EVERYDAY ESSENTIALS

Shop now
Northbound Coffee · Meta · Feed · 4:5

Same brief. Five brands. Nothing borrowed from the wrong one.

Hover a kit to recolour the creative.

Tap a kit to recolour the creative.

Creative preview now showing the Northbound Coffee brand kit.

Every asset is checked against the kit before it renders. Wrong typeface, wrong blue, a word on the banned list: it does not get made, so nobody has to catch it in review.

Client names and palettes are invented · card 03 is ours

WHO CAN SPENDYOUR CLIENT’SMONEY.

Give a client the dashboard without giving them the budget. Give a freelancer the creative without giving them the account.

Permissions by role. A filled circle is allowed, a hollow circle needs an approval, a dash is not allowed.
CapabilityOwnerAdminStrategistClient
Create strategyAllowedAllowedAllowedNot allowed
Generate creativeAllowedAllowedAllowedNot allowed
Approve creativeAllowedAllowedNeeds approvalAllowed
Launch campaignAllowedAllowedNeeds approvalNot allowed
Change budgetAllowedAllowedNot allowedNot allowed
View spendAllowedAllowedAllowedAllowed
Export reportAllowedAllowedAllowedAllowed
Invite usersAllowedAllowedNot allowedNot allowed

A strategist can queue a launch. Only an owner or an admin can push it live.

REPORTS GO OUTAS YOURS.

Monthly reports, campaign summaries and share links go out under your brand. We are not trying to be visible to your clients.

Your logo

Monthly performance

Pace Athletic · September 2026

Spend€21,900

Revenue€96,360

ROAS4.4x

Made with

Simulated report cover · not a customer account

Reports carry one small line: “Made with Ayer.”

Reports go out as yours.

Removable
Our logo.
Our name.
Our colours.
Our domain on the share link.
Not removable
The platforms’ own branding inside their screenshots.
The audit log inside your workspace, because the day a client asks what happened on the 14th you will want it.
The line in your own contract that says you use software.

Margin

More accounts, same payroll. Do the maths on your own numbers.

The bottleneck was never the strategy — it was producing forty ads a week for twelve brands, on brief, and then reporting on all of it. Three sliders, no email, no “book a call to see your results”. It is a model of your business, not a measurement of anyone else’s, and the arithmetic is printed underneath so you can argue with it.

  • Revenue = clients × retainer = €48,000
  • Operators = team cost ÷ €4,900 = 5
  • Hours saved = clients × 18 production hours
  • Ayer = €299 · the Agency plan, flat
  • Gross margin = (revenue − team − Ayer) ÷ revenue
  • Revenue / head = revenue ÷ operators

€4,900 is the average of the five salaries on our homepage receipt. The 18 hours is our estimate of the production and reporting work Ayer takes off one retainer client each month, so change it in your head if you disagree. Ayer is held at the published Agency price throughout, because we are not going to invent a per-workspace number for a calculator.

Margin calculation for the current slider values. Modelled, not measured.
Clients12
Average retainer per month€4,000
Team cost per month€24,500
Operators5
Revenue per month€48,000
Ayer per month at the Agency price€299
Gross margin48 per cent
Hours saved per month216
Revenue per head€9,600
Clients per operator2.4

AGENCY TIER.

Seats, plus a flat fee per client workspace. Volume pricing above ten workspaces. No percentage of your clients’ media spend, now or later.

≈750 creatives / mo

We quote against your workspace count rather than publishing a number we would have to walk back. The three priced plans are on the pricing page. Autonomy is never a paywall: all three levels, and reallocation every six hours, are on every tier including this one.

Talk to us
  • Everything in Grow
  • Client workspaces, one per account
  • Client-facing approvals

Your media budget never passes through us. You pay the platforms directly.

FAQ

Questions.

How do agencies bill clients for this?

However you already do. Ayer is a cost line in your business, not a line on your client’s invoice, and we never take a percentage of anyone’s media spend. Most agencies keep the retainer where it is and absorb Ayer into delivery, which is where the margin shows up. Reports go out white-labelled, so the client sees your logo and your domain. If you would rather resell Ayer openly, nothing in the terms stops you.

How long does it take to get going?

Connect the accounts and you have a strategy and a first batch of creative the same day. A founder is usually live on paid within an afternoon. An agency moving several clients across takes about a week, and most of that week is brand kits and permissions, which we do with you.

TALK TO US ABOUTVOLUME PRICING.

If you are bringing more than ten accounts, the pricing above is not the pricing. Bring the client list and we will price it in the call.

Book a walkthrough

Agency onboarding takes about a week. Most of it is brand kits.