Ayer writes the strategy, makes the creative and runs the campaigns. Paid and organic, on every platform you sell on.
Runs inside your own ad accounts
What runs where
How it works
You write one brief. It does the rest.
No handover, no deck, no three-week onboarding. Connect the accounts, say what you want, and watch it work.
01
Brief
One paragraph: what you sell, where, how much a month, what good looks like.
02
Make
Strategy, then the creative — every ratio and every placement it will run in.
03
Launch
Campaigns built and live in your own Meta, TikTok, Google and LinkedIn accounts.
04
Optimise
It reads the results, cuts what loses, and moves the money every six hours.
A day in the account
It does not stop when you close the tab.
One brief in. Strategy, forty-two assets and six live ad sets out — then it keeps reading the numbers and acting on them.
Launch the spring running collection in NL and DE. €12,000 a month. Target 3x ROAS, and keep the brand voice from last season.
- StrategyPositioning, three segments, channel mix and a budget split
- Creative42 assets — four ratios, static and video, on brand kit
- CampaignsSix ad sets built and launched in your own Meta, TikTok and Google accounts
- OptimisingReallocating every six hours against the target you set
Today’s decisions
- 09:12Paused ad 12 · CPA €41 vs target €28
- 09:12Moved €1,100 from Google to TikTok · ROAS 4.1x vs 2.6x
- 13:40Wrote 6 new hooks from the winning angle
- 13:41Requested approval · new channel, Snap · €300 test
The product
One system that researches, makes, publishes, buys and optimises.
Six jobs a marketing department does, in one place, on eight platforms. Pick one to see the screen.
It writes the plan before it spends a euro.
Positioning, competitors, audience and a budget split with a reason behind each line.
- Positioning and messaging
- Competitor and category analysis
- Audience research and ICP sizing
- Channel mix, with a reason per channel
Strategy · Spring collection
- Positioning
- Technical running shoes for people returning to it, not competing in it.
- Primary segment
- NL & DE, 28–44, lapsed runners, €90–160 basket
- Angle 01Runners who have stopped running
- Angle 02The shoe you do not think about
- Angle 03Spring, and the excuse is over
Simulated · not a customer account
Every format, on brief, editable.
One idea laid out again for each placement, then opened up so you can change it.
- Ad creative in every ratio — 1:1, 4:5, 9:16, 16:9
- Static and video, built per placement
- Editable in the studio: text, layout, colour, variants
- Variants generated from the winning angle
A week of content, queued.
Social, short-form, blog and email on one calendar, published on schedule.
- Social posts across every connected account
- Short-form video with hooks, cuts and captions
- Blog and SEO pages that rank
- Newsletters and lifecycle email flows
This week
Simulated · 11 posts across 4 platforms
Found, briefed, negotiated, tracked.
It says it is Ayer in the first message, and never goes over the ceiling you set.
- Discovery by audience overlap, not follower count
- Bought-engagement screening before you pay
- Outreach written and sent in your voice
- Negotiation up to a ceiling you set
Outreach
- @mara.builds184KBooked · €1,200
- @tomcooks92KNegotiating
- @studio.lena311KOutreach sent
Simulated · not a customer account
Launched in your own ad accounts.
Real ad sets, real budgets, real delivery — and every action written to a ledger you can undo.
- Meta, TikTok, Google, LinkedIn, YouTube, Pinterest, Reddit, Snap
- Structure, audiences, placements and bids
- Budgets and naming conventions
- A/B tests set up, run and read for you
It keeps working after launch.
Reads placement-level results continuously and moves budget between channels every six hours.
- Reads placement-level results continuously
- Cuts what loses, scales what wins
- Rewrites the next variant from what worked
- Moves budget between channels every six hours
Cost per result · 30 reads
Modelled, not measured
Ad creative
One idea. Every format. Every platform.
Write the idea once. Ayer composes it again for every placement it will run in. The crop changes, the type size changes, the whole layout changes. The idea doesn’t.
New collection
MOVE YOUR WAY
Shop nowFEEL GOOD
EVERYDAY ESSENTIALS
Shop nowNew collection
NEW DROP
Shop nowGOOD THINGS AHEAD
NEW PERSPECTIVES
Shop nowNew collection
SHOP NOW
Shop nowA BRIGHTER YOU
MOVE YOUR WAY
Shop nowNew collection
FEEL GOOD
Shop nowEVERYDAY ESSENTIALS
NEW DROP
Shop nowNew collection
GOOD THINGS AHEAD
Shop nowNEW PERSPECTIVES
SHOP NOW
Shop nowNew collection
A BRIGHTER YOU
Shop nowMOVE YOUR WAY
FEEL GOOD
Shop nowNew collection
EVERYDAY ESSENTIALS
Shop nowNEW DROP
GOOD THINGS AHEAD
Shop nowNew collection
NEW PERSPECTIVES
Shop nowSHOP NOW
A BRIGHTER YOU
Shop nowComposed in your browser from Ayer’s layout system. One idea, four ratios, no cropping.
Autonomy
Assist me. Or run it all.
Three levels. Pick one, change it per campaign, any day, without asking anyone. Move the dial and watch what stops waiting on you.
It moves. You hold the big decisions.
Waiting on you
2 items- Six new hooks from the winning angleAyer handled it
- Raise Meta daily budget €40 → €65ApproveEdit
- Open a new channel · SnapApproveEdit
Simulated · not a customer account
What Ayer does
- Ships routine work
- Launches inside your guardrails
- Rebalances budget
What you do
- Approve spend over €500
- Approve new channels
Autonomy is not a paywall. All three levels are on every plan, and your spend cap is a hard limit at every one of them.
If you leave
Cancel on a Tuesday and nothing switches off.
Ayer works inside accounts you already own. There is no managed-by-Ayer wrapper to be locked into, and nothing to migrate out of.
- The ad accountsCampaigns are built in your Meta, TikTok, Google and LinkedIn accounts. Your billing, your ownership.
- The pixels and audiencesEverything Ayer builds is created inside your account and stays there.
- The creative filesEvery asset, variant, brief and line of copy. Exportable in editable layers, any time.
- The historyCampaign history, learnings and performance data do not live behind our login.
How the data is handled
- Your ad accounts stay yoursAyer connects through each platform’s official API with the permissions you grant. Revoke them and it stops. It never becomes the account owner.
- Nothing you connect trains a modelModel inference runs under a zero-retention agreement. Your brand, your creative and your performance data are never used as training data.
- Data stored and processed in the EUYour workspace, assets and connected-account data live in EU regions. DPA and sub-processor list available on request.
- SOC 2 Type II in progressNot certified yet, and we are not going to pretend otherwise. Ask and we will send you where we are.
Every figure and every creative on this site is generated by Ayer from simulated data — we are pre-launch and will not show you someone else’s numbers. Ask us anything about it.
Where you start.
- Founder, no marketing teamThis is the marketing department. Strategy through launch, on every platform you sell on.See the product
- In-house marketing teamStop making forty assets by hand. Keep the taste and the decisions, hand over the production.See what it makes
- Agency, many client accountsOne workspace per client, one dashboard across all of them, your name on the report.The agency layer
FAQ
Common questions.
Does it really launch on the platforms, or just export files?
It launches. Ayer connects to your Meta, TikTok, Google, LinkedIn, YouTube, Pinterest, Reddit and Snap accounts through their official marketing APIs and builds the campaign there: structure, audiences, placements, budgets, bid strategy, creative, tracking. Open Ads Manager and you will see it, in your account, on your billing. Nothing arrives as a zip file for you to upload yourself.
What access does it need, and what can it never do?
Advertiser access to the ad accounts you want it to run, and publishing access to the social accounts you want it to post on. That is all. It cannot change your payment method, withdraw funds, invite or remove users, delete an account, or touch anything you have not connected. It does set and change ad budgets inside the caps you give it, because that is the job. Revoke access from the platform’s own settings and Ayer stops. You never hand over a password: every connection goes through the platform’s own OAuth.
How does it learn my brand?
You point it at what already exists: your site, your recent ads, your social accounts, and whatever you upload. It pulls out type, colour, logo, product photography, tone of voice and the words you never use, then writes a brand kit you can edit line by line. The kit is a constraint, not a suggestion. Put "affordable" on the banned list and it will not appear in an ad.
Does it pretend to be a person when it contacts creators?
No. It identifies itself as Ayer, acting for you, in the first line of the first message, and every message carries a one-click opt-out. It finds creators by audience overlap rather than follower count, screens for bought followers, sends the brief, asks for the rate and negotiates towards the ceiling you set. It never goes above that number. Every thread is readable in full, and you can take a conversation over mid-sentence.
Can I take over mid-campaign?
At any point, without telling it first. Pause an ad in Ads Manager and Ayer sees it on the next check and leaves it paused. Rewrite a headline and it keeps your version. Drop from Autopilot to Assist on a Tuesday afternoon and everything queued goes back into the approval list. There is no managed-by-Ayer lock and no state you can get stuck in.
Does it make the video, or just the script?
It makes the video. Hook, cuts, on-screen type, burned-in captions, music bed, and a 9:16, 1:1 and 16:9 version of the same edit rather than one edit cropped three ways. It works from your own footage and product shots where you have them. What it will not do is fabricate a testimonial or put words in a real person’s mouth.
Early access
MARKETING
THAT RUNS
ITSELF.
Connect the accounts, write one brief, and pick how much it is allowed to do on its own.
No card, no sales sequence. One inbox, and a reply inside a working day.